I was so impressed when I saw this staff in the Trading Post in WoW! I definitely needed to make one myself! :D
I modeled and did the UV layout in Blender, handpainted in 3DCoat (and also edited in Photoshop), rendered and set up a little animation in Blender too.
I made one texture with a resolution of 2k, for transparent parts of the flower and sparkle I drew a mask.