Playrix's 2018 revenue brought them to the top 10 most successful mobile gaming publishers

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The publisher Playrix earned more than $ 1 billion in 2018, which allowed them to take 9th place in the global list of the most profitable publishers of mobile games and software.

The list was compiled and published by App Annie and includes the 52 highest-grossing mobile publishers of 2018. As shown on this list, Playrix has overtaken the authors of Niantic’s Pokémon GO, the streaming service Netflix and even Electronic Arts. Still, Playrix has yet to earn more than Activision Blizzard and Supercell.

Since Playrix is not a public company, it’s impossible to publish precise figures. But many analytical resources, such as Newzoo and DataMagic, provided statistics stating that the publisher earned $ 634 million in the first half of 2018. From this, it can be assumed that Playrix earned more than $ 1 billion last year. After deducting the percentage taken by the App Store and Google Play, this amount becomes $ 900 million in revenue, excluding earnings from advertising.

At the moment, the company profits from four games: Homescapes and Gardenscapes, which bring most of the profits, and Township and Fishdom, which are strong boosters for the company.


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