3D advertising greatly helps to distinguish the brand from the surroundings. Why is 3D advertising on media facades so helpful for brands to be remembered? So far, three-dimensional content is not very common, and for many - a curiosity. Especially on the street. Therefore, screens with it not only attract attention, but also cause a wow effect. In addition, 3D demolishes the fourth wall between the plot and the audience - it ensures involvement: it practically makes them participants in the event, makes them immerse themselves in details and feel emotionally. While such content has not yet become boring and makes you turn around, it will have a strong psychological impact on people and get stuck in memory for a long time. A video was made for Medlab in 3 weeks in Blender